What to Sell on Amazon: How to Find the Right Niche

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If your goal is to earn real money with dropshipping, you’ll need to choose between dedicating some serious time and resources for research or let our Amazon automation team take care of all the background work for you while you enjoy the benefits. Knowing what to sell on Amazon involves making lucid business decisions. Are you ready to decide what industry you want to become an expert in?

Starting out

Locating your niche is one of the first things a new eCommerce seller needs to do. If you want to know how to make money on Amazon, these tips will start you down the path to profit. Once you discover your market, the next step is to analyze customer segments. Then you will be ready to start making sales.

If you want to skip the research and have the entire process done automatically for you, our experts at NextGen conduct extensive research and analysis to determine what to sell on Amazon. We not only find the right products and niche with high potential margins, but we manage the operations of the store from start to finish – giving you hands-free passive income.

Finding the right niche involves diving deep into a variety of areas, including exploring trends, considering the calendar, and triggering emotions. In this article, we will go over these and more.

Exploring trends

As hobby products can be a profitable category, setting up your store around hobby-driven customers like golfers, bikers, or Zumba dancers can be lucrative – however, it is also bound to be nuanced. Using a variety of analytics tools will help you formulate the specific products you need to have in your store to maximize your profit. 

Image Credit: Google Trends

This example illustrates the importance of keeping up with trends. If you are targeting the winter fashion market in D.C, you might want to go with Calvin Klein. If you are targeting the same market in Tallahassee you might want to consider H&M instead.

Consider the calendar

It is suggested that new dropshippers try to strike a balance between niche and trend. Regardless of the strategy you adopt, one thing you can’t forget is customer sensitivity to the calendar. This variable can make or break your business.

Image Credit: Google

The first thing many entrepreneurs encounter when their plan meets the real world is that the market often changes throughout the year. Weather, economics, and holidays are all examples of how the market can fluctuate wildly throughout the year. The good news is that these patterns are often predictable.

Winter wear, for example, will spike before and during winter every year. 

This might seem like a very intuitive example but many products follow less obvious cycles. For these, you must do your due diligence process.

When choosing what to sell on Amazon, you can make things easier on yourself and your team by trying to minimize the amount of due diligence that is necessary. To accomplish this, you may simply opt to sell evergreen products in your store. This means products that are never going to “expire.”

The other option many people take to make it easier on themselves is to start their dropshipping business by utilizing an Amazon management service like NextGen. By having your Amazon store set up and maintained by experts in dropshipping automation, you can be sure that your one-time deposit goes a long way in building your passive income.

Schedule a free consultation with our team to find out how you can have a profitable Amazon store with little to no effort on your side.

Trigger an emotional response for maximum impulse buys

Many of the leading eCommerce blogs suggest that dropshippers leverage emotions to make an impact.

Do you know why most grocery stores place the candy bars right by the cash registers? It is because candy bars fall under a category known as “impulse purchases.” Nobody goes to the supermarket thinking to themselves, “I think I’m going to buy some Snickers today.” The purchase decision is a spontaneous one that happens right as you are about to pay, more often than not.

You can profit off this exact same impulse by eliciting an emotional response from the visitors to your site. If you are still figuring out what to sell on Amazon, this means it would be wise to pay attention to what products make people excited.

Researching what the best products are to encourage online impulse purchases can be a time-consuming process. That is why NextGen offers product planning and management to help our dropshipping store owners make the most out of their business.  

This often comes down to good UX design and choosing products that have built momentum. If you are looking for ways to build up your dropshipping business from scratch, we suggest you look for brands that partner with influencers, invest in digital marketing, and run social media campaigns. These are all telltale signs that a brand cares about exciting its target demo. 

A magnifying glass on a table with papers of research and analytics data.

Photo via Shutterstock

These are three brands that use social media to excite their customers: 


The two most important steps to consider when you open a dropshipping store are:

1. Choosing the right product to sell

2. Making sure you will be able to communicate well with your audience. 

Take the stress and effort out of trying to figure out what to sell on Amazon by having our team handle it for you. We offer full expert management of your Amazon dropshipping store, from creation to product research to optimization. This includes a trained team of analysts, marketers, brand creators, sales consultants, and customer service experts. You will not find a better-suited team to manage your passive income project. Schedule a consultation on our website today to get started.

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    I blog often and I truly appreciate your content. This article has really peaked my interest. Lynnette Aurthur Egon

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